Extended Examples¶
These case studies provide deeper context for concepts discussed throughout the book. Each example expands on a specific chapter's themes with additional research, implementation details, and lessons learned.
In This Chapter¶
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Amazon and Tesla: AI Evolution — How two different companies approached AI transformation over decades, and what their journeys reveal about sustainable competitive advantage.
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HubSpot and Gong: AI-Powered GTM — The transformation of sales and marketing through AI, from CRM intelligence to conversation analytics.
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Microsoft and OpenAI: Ethics in Partnership — Navigating AI ethics at scale when your partner is defining the frontier of capability.